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Privacy Policy

Privacy Policy
This Privacy Policy describes how your personal information is collected, used and shared when you visit or make a purchase from (the “Site”). It is effective from 25/05/2018.
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
Cookies are data files that are placed on your device or computer and often include an anonymous unique identifier.
Log files track actions occurring on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages and date/time stamps.
Web beacons, tags, and pixels are electronic files used to record information about how you browse the Site.
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you. We refer to this information as “Order Information.”
The type of information we will collect about you includes:
•    your name 
•    address 
•    phone number 
•    email address 
•    We do not collect or store any of your credit card details 
Our site uses a 128-bit encryption to encrypt and protect the security of your personal information. When using secure pages, such as our checkout page, a closed lock icon will appear at the bottom of your Web browser window. Also, the URL bar will change to https:// from http:// to indicate that you are on a secure page. 
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping and providing you with invoices and/or order confirmations).  Additionally, we use this Order Information to:
Communicate with you about your order;
Screen our orders for potential risk or fraud; 
In line with the preferences you have shared with us, provide you with information or relating to our products or services.
We use the Device Information that we collect to improve and optimise our Site (for example, by generating analytics about how our customers browse and interact with the Site).
We use Google Analytics to help us understand how our customers use the Site - you can read more about how Google uses your Personal Information at:  
You can also opt out of Google Analytics at:
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated or deleted. If you would like to exercise this right, please contact us at the following email address:
You can also quickly check the order information that we hold about you by logging on to your account on our website.
Additionally, if you are a European resident, we note that we process your information in order to fulfil contracts we might have with you (for example, if you make an order through the Site). 
When you place an order through the Site, we will maintain your order Information for our records unless, and until, you ask us to delete this information.
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
For more information about, or to comment on, our privacy practices, please contact us by e-mail at or by mail using the details provided below:
Yemster Ltd trading as Trusty Toys, 
20 Market Place, 
Kingston Upon Thames, 
KT1 1JP, 
United Kingdom