child with cuddly toy

I began thinking the other day about cuddly toys after seeing my friend’s little boy with his comforter. Yes, that well-loved cuddly toy that, for one reason or another, becomes a significant companion in a child’s life.

Now, I can only take my friend’s word for it as to how this little “snuggly” once looked because it was loved to death – shredded, faded and literally hanging together by a thread. Despite its less than perfect appearance, the boy loved him! So much so, that the mother had invested in a ‘back-up’ copy – a potential replacement if, inadvertently, the snuggly was left in the supermarket!

So, why do certain cuddly toys or blankets forge this relationship with your little one?  Why do children attach themselves to a familiar cuddly toy or blanket? Is it as a way of feeling a sense of security, a way of being reassured as they start to discover that their parent is not with them every second of the day? Is a security ‘blanket’ helpful to a child in potentially new and ‘stressful’ situations?

For some parents, the idea of their child being overly attached to a cuddly toy concerns them as they feel it might show some deep-seated fear, anxiety or insecurity in their child. However, research has shown that rather than being evidence of increased anxiety and insecurity, children who have a comforter have less anxiety in stressful situations. So it seems a snuggly may actually be a good thing for kids and not something to be discouraged!

At Trusty Toys, we have a great range of cuddly Toys that may well become your child’s precious comforter. These beautifully made toys by Jellycat are soft and natural to the touch and look like they have a personality of their very own as well as being made to Jellycat’s famous high standard. So, why not have a look at these great cuddly toys and, who knows, you might just be purchasing your child’s special snuggly!

Alex Water Drums

If you’ve got youngsters you’ll know how much they love playing with toys in the bath. My wife and I have our nephews and niece over for a week about twice a year and they absolutely love playing with toys while they are in the tub. It’s funny, they actually don’t need to be playing with toys made for the bath to be enjoying themselves. Ive seen them have lots of fun playing with Schleich and Holztiger animals. Having said that, we’ve been building up our range of bath toys at Trusty Toys and we think you’ll like them. It amazes me the variety of bath toys available these days. It’s no longer limited to plastic ducks and boats. We’ve tried to put together a good selection of bath toys for our customers which combine education, creativity and fun. I especially like the Alex water drums . Take a look at the bath toys page on or website if you get a chance.

Jellycat Bashful Bunny Beige

On May 10th 2010, we mentioned that we would soon be stocking Jellycat soft toys. Well, they’ve arrived and, I can tell you, they are not a disappointment.  I can hear you now saying “you would say that, wouldn’t you?”. Well, I might I suppose, but these cuddly toys really are something a bit different. For a start, Jellycat cuddly toys look different from anything else that’s out there. They have a sort of ‘lived-in look’, or should that be ‘loved-already look’. But then, when you pick them up, you notice that they are softer than anything else you’ve felt and not only that; they also look and feel very natural and you can see that they are made with great attention to detail.  Now  obviously, it’s a website we are running here at Trusty Toys, so our customers can’t come into our shop physically and experience the product in the way that is describe above, but somehow the word about Jellycat  is spreading because  Jellycat  Cuddly toys have been one of the best-selling new arrivals we have at Trusty Toys. Why not take a look at some of our range today? A good place to start might be the Bashful Monkey, a soft and cuddly monkey or the Cordy Roy Croc a distinctive cute, not scary croc, made from cord. Please feel free to contact us, if you have any questions or leave a post, if you have comments.

We will be continuing to improve the site over the coming months and we hope our customers like the difference. If you have any feedback, we’d love to hear from you.

Anthony the Ant Activity Cuddly Toy from Tolo

At the beginning of the year, at Trusty Toys, we decided to develop our range of cuddly toys and soft toys from what was really just a few dolls and assorted other soft products. We did a lot of research before deciding what cuddly toys to go for, trying to strike a balance between niche appeal, quality and popularity.  In March we added a number of cuddly and activity toys from Tolo Toys which have proved to be extremely popular, especially Curly the Cobra. Next week we will be adding to the range with a dozen or so products from Jellycat.